YOUTUBE ???

Reach around 81 million visitors every month In US, lead YouTube become one of the most powerful and the largest online communication tools in the world (YouTubereport, 2009). YouTube is online video site that allows people to share, to upload and to find the videos according to their interest and hobbies. Moreover, User can also give comments to the video.

YouTube was found by Chad Hurley, Steve Chen and Jawed Karim in 2005. YouTube provides a lot of types of video such as entertainment, advertising, economics, educations and others. Nowadays, YouTube not only for share a video but also for promote political Champaign. The WaPo says the Obama administration will also make "online Q&As and video interviews" part of its communications strategy (Boutin, 2008). Obama will target the American audience trough YouTube to promote their campaign and to inform about his daily activity such as his speech or his diary in white house.

This website targeted teenager and young adult. In addition, YouTube is so popular because this website contained images with sound, animation, graphics, music and voice-over or write over. It designs to assist people, to attract and to maintain people interest (Wals, 2006, p 31).

List of References

1. Beale, S 2008,’ Weekly Address by Barack Obama on YouTube’,laughingsquid.com, Viewed 5 June 2009, <http://laughingsquid.com/weekly-address-by-barack-obama-on-youtube/>
2. Boutin, P 2008,’ President Change dumps radio for YouTube’, Valleywag, Viewed 4 June 2009, <http://valleywag.gawker.com/5087320/president-change-dumps-radio-for-youtube>
3. Crunchbase 2009,’YouTube’, Viewed 4 June 2009, <http://www.crunchbase.com/company/youtube>
4. Walsh 2006, ‘The textual shift: Examining the reading process with print, visual and multimodal texts’, Australian Journal of language and literacy, 29(1), pp 24-37
5. Youtubereport 2009,’They Laughed When I Said Youtube Was Important For Business – But Then I Showed Them The Figures’, viewed 4 June 2009, <http://youtubereport2009.com/>